Defining The Future Of AI-Driven Design

How AI is Reshaping Solution Design, Decision Making, and Value Ownership

AI is accelerating design and execution at unprecedented speed — but most organizations are discovering that speed alone does not translate into meaningful outcomes.

Written by Clay Richardson, former Forrester Research analyst and Founder & CEO of Digital FastForward, in collaboration with Steph Louis, Sr. Director of Community & Developer Engagement at Pegasystems, this executive white paper explores why AI is forcing a fundamental rethink of solution design.

Defining the Future of AI-Driven Design introduces a new discipline for applying AI responsibly — accelerating exploration while preserving clarity, alignment, and human judgment where it matters most.

• Why AI acceleration often widens the value gap instead of closing it
• The hidden landmines AI exposes in traditional solution design
• The three core practices that keep AI-driven design aligned with value
• Why commitment remains a human decision — even in AI-driven systems